The Deliberate Performance Engine

Founding cohort

Most Dads are just trying to survive this phase.

 I'm building something for the ones who refuse to.

The outcome is simple.

To help ambitious dads with young kids install a performance system so they stop feeling constantly behind and start succeeding at work without sacrificing their family or themselves.

Because the goal isn't just to survive this phase of life.

But I don't think that's good enough. Not for you. And not for me.

The goal is to become a Deliberate Dad.

The kind of man who performs at work, shows up at home, and doesn't lose himself in the process.

Because I'm in the same season.

I've got a 1-year-old and a 4-year-old.

A few years ago I had a birthday breakfast with my wife. She brought out a scotch egg with a candle in it instead of cake. And I realised I was going through the motions.

On paper I looked deliberate, I'd built businesses, taken risks, got investment. But things were happening to me rather than being chosen by me.

When I became a dad, I slipped into default mode. I kept waiting for things to calm down. They didn't. It's just different versions of busy, stacked back to back. On a scale of full on to f*cking intense.

So I stopped fighting the constraints and started building standards within them. I even shut down a 7-figure business to get my life back.

Now I help high performing Dads, not guys in crisis step off autopilot, set standards for their season, and build structure to live by them.

Why I’m running this

The performance systems that worked before kids stop working.

Your time changes, your energy changes, your priorities change.

Yet most performance advice ignores this reality.

It's built for people who can optimise their entire day around themselves living it up in Bali with their 20 min ice baths. That's not how life works when you have young kids.

And honestly, I don't want it to.

I refuse to choose between my family and my ambition. I want to be a great dad.

But I also want to build, create and perform.

So I built the Deliberate Performance Engine.

The only system designed specifically for ambitious dads with young kids.

The kind of man who performs at work, shows up at home, and doesn't lose himself in the process.

Here’s how the Four S Model works

The results after Phase One.

By the end of Phase 1 you will have:

• clear standards for work, family and self

• simple systems that drive consistent execution

• a weekly rhythm that keeps you focused

• real progress toward the goals that matter to you right now

Most importantly:

You'll prove to yourself that high performance is still possible even with young kids.

Here’s 26 pages of other Dads who have done the same.

Real Results

  • I’ve quadrupled the revenue in my business, lost a few stone and I’m a lot calmer under pressure now.

    Declan Holmes, Managing Director

  • I got a new role without the commute with more money, more sleep, and and more time at home with my son.

    Russell McIver, Senior Fundraising Manager

  • I got my business plan approved, developed a process to deliver work consistently, and made planning and time-blocking a normal part of my week. I feel more confident about where I am and where I'm going.

    Matt Wright, Principal Freight Analyst

Phase Two: Deliberate Dad Dojo

Once the engine is installed, the next step is raising your ceiling.

Inside the Dojo we focus on:

  • Leadership

  • Ambition

  • Performance

  • Environment

But you only enter the Dojo after the engine is installed

Phase 1 installs the engine.

Phase 2 is where we drive it at full speed.

The investment

The summer can be a full on time with school holidays, trips away and taking it slower so I have created this offer to reflect that.

Normally for my 6 week programme the cost is 749 to install the Deliberate Performance Engine.

But I will give you the rest of the summer for free so effectively you will be getting 12 weeks for the cost of 6

At the end of the program we review your results and decide whether continuing inside The Deliberate Dad Dojo is the right move for you.

How it works

1:1 coaching delivered by me. Built around your life.

  • Up to biweekly 60 mins Coaching calls with 15 min inbuilt action time

  • Direct WhatsApp access between sessions

  • High levels of accountability to get moving

  • AI tools and frameworks to accelerate progress

By the end you'll have clear standards, simple systems, and a weekly rhythm that actually works.

Apply now

This Is For You If:

  • You're an high performing, ambitious dad with young kids

  • You're done drifting or running on autopilot

  • You want to perform at your highest level at work without sacrificing yourself or your family

  • You're ready to actually implement, not just consume

Next Steps

Step 1: Apply for one of the spots (fill in the form)

Step 2:  We have a short call to confirm fit and answer any questions (book your call below)

Step 3:  We start installing the engine

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