beCOME a deliberate dad.
Scale your business without sacrificing your family, health or relationships
What is a Deliberate Dad?
Most dads live in reaction mode, juggling work, family, and personal goals while feeling like they’re always one step behind. But it doesn’t have to be that way.
A Deliberate Dad is a man who leads with intention. He’s in control of his time, energy, and focus. He’s not just getting through the week—he’s designing it. He’s present with his family, excelling in his career, and staying strong in his health. He has clarity on his priorities and the systems in place to execute them.
If you’re a high-achieving dad who refuses to settle for ‘just getting by,’ this is for you. It’s time to move from reactive to proactive. From overwhelmed to in command. From stretched thin to thriving.
You don’t need more hours in the day—you need Prime Time.
Make Deliberate Choices
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Take Deliberate Action
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Do the Reps
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Make Deliberate Choices • Take Deliberate Action • Do the Reps •
It’s not time you need, it’s Prime Time
Prime Time isn’t another productivity hack and it’s definitely not about jumping in a f*cking ice bath at 5am.
Real change happens when you take deliberate action, consistently, not chaotically.
You don’t need more time or better balance.
You need dedicated hours for deliberate action.
With Prime Time, your week runs on clarity and control.
Your calendar reflects your choices: deep work, family time, health.
No overwhelm. No winging it. Just structured routines and focused execution.
You stop scrolling for advice and start doing the things that move the needle.
Pitch the idea. Read the bedtime story. Smash the workout.
You’re not just surviving and living the default life.
You’re creating your deliberate life at work, at home, and in yourself.
About me
The Deliberate Dad is me, Steve Cardwell, a Berkshire based, Northern Irish born coach.
I became a coach because I experienced the full life changing effects that coaching can have when you commit to the process and I want to work with others to help them to experience the same benefits.
When I had kids I realised the true meaning of ‘not enough hours in the day’ but I refused to accept the fact that ‘this is the way it has to be’
So I have been working on myself, experimenting, trialling routines, systems, structures and ways of living so I can grow my business without sacrificing the things that are the most important to me: my family, my health and my relationships.
And across 1-1, group coaching and events I work with other Dads to make that happen in their lives.
To find out how you can work with me, sign up to the Deliberate Dad Diaries, check out my social channels or fill in the contact form.