For Executive & Business Owner Dads

Eliminate Overwhelm
In 10 Minutes A Day.

Stop waiting for the ‘right’ time to take action.

Starts Monday. Join Now.

This isn’t really working,is it?

This is for ambitious, driven dads who are stuck in their heads and sick of it.

You know you’re a good Dad, this isn’t about that.

You show up everyday but you know that you have more to give. You know you could be operating at a higher level across your work, family and self.

But there’s so much going on, there’s no time and you don’t know where to start.

You’ve decided there’s no more waiting for "the right time" or trying to think your way out of overwhelm.

This challenge is specifically for you if you:

  • Feel stretched thin and stuck in your own head

  • Have tried every planning system but nothing sticks

  • Keep saying 'I'll start when things calm down' (They won't)

  • Are tired of feeling behind in life

  • Want ACTION, not another journaling exercise

Over 5 days, you'll take simple, deliberate actions that create immediate wins.

No hours of homework. No deep reflection sessions. Just 10-minute daily actions sent directly to you to prove you CAN eliminate overwhelm even during your busiest week.

This isn't about becoming superhuman. It's about proving to yourself that small, deliberate actions can help you win at home and at work.

What happens in the 5 days.

In just 5 days you will have:

  1. Eliminated your Overwhelm

  2. Taken back control of your week

  3. Created mental and physical space

  4. Built massive momentum

  5. Felt the difference of doing v thinking.

Starts Monday: Join Now

A bit about your coach

I'm Steve. Dad to Pearl and Lenny. Husband to Jess.

I help driven dads raise their standards across work, family and self by reclaiming their time and energy.

At 32, I had a mini breakdown over birthday breakfast. Doing everything for everyone except living my own life. That breakdown became my breakthrough.

I hired a coach, redesigned how I lived, and discovered being "deliberately selfish" was the key to showing up for everyone who mattered.

Now I run a thriving coaching business, never miss bedtime (unless I choose to), and still hit my goals. Not because I'm special because I built systems that work.

Every dad deserves to be proud of how he shows up. At work AND at home.

I've helped dozens of dads install their Deliberate OS™ and reclaim 10+ hours every week. They're getting promotions, building businesses, AND becoming the men they want to be.

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Starts Monday: Join Now

Results in Action

Real Dads. Real Momentum.

  • Paddy Dwyer

    Co-Director and Owner at Deeney’s

    The first thing I noticed was how much more I was actually getting done. By making small adjustments, I rattled through tasks, cleared my inbox, and even started delegating at work. At home, the house has never looked better things either get done or get outsourced.

    The knock-on effect has been huge. Less bickering with my wife, more cash saved, and more quality time with the kids. Steve cuts through the noise, simplifies problems, and gives straight, practical advice.

    Simple changes have transformed my day-to-day life. I feel more in control, my relationships are stronger, and I’m finally getting sh*t done.’

  • Fran Lacerda

    Senior EMEA Market Launcher at Bounce

    Before working with Steve, I worried my life objectives just weren’t achievable. I knew I needed external support, someone to give me perspective, and I felt a connection with him straight away.

    The turning point was seeing actual progress from the work we were doing. I realised goals are achievable, I learned how to stick to the plan, and I found time outside of everyday life instead of being swallowed by it. That made a big difference.

    Now I feel more positive and clear about what I need to do to get where I want. For me it’s about remembering: it’s doable, it’s up to you, and it’s step by step.

  • Russ McIver

    Senior Fundraising Manager at the Mulberry Bush

    Before working with Steve I thought the answer was a better car, more money, a new job. None of it made me happy.

    The first big shift was drilling into my values. That gave me the confidence to leave London work after nearly 20 years of commuting. Now I’ve got a local job, I see my son and partner more, I sleep better, and I actually earn more while saving on the train.

    Steve held me to account on everything work, family, even how many hours I spent watching Newcastle Utd on the weekends! That’s what’s made the difference.’

Starts Monday: Join Now

Free Bonus 1: Your One Page Plan Call

You can take advantage of a complimentary 30-minute pre-challenge One Page Plan session.

We'll tackle YOUR specific situation and customise the challenge to work with your actual schedule and responsibilities. This 1-on-1 time ensures you get maximum results from the challenge and you’ll walk away with a one page plan.

Free Bonus 2: The ABC Goal System

An AI driven tool to translate fluffy goals into tangible measurable actions.

Get clear on the deliberate actions you need to take to get to the goals that you want. No more guesswork, just data-driven clarity.

Get Access Now: Starts Monday